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ecommerce

Each quarter, PluggedIn looks at a specific industry by bringing together its leaders and innovators for an informative and scintillating discussion. Awesome things happen at our roundtables as we put together a small group of smart and passionate people together to discuss everything dealing with ecommerce. The goal is simple to connect the most innovative and exciting startups in the ecommerce space with the biggest and best eCommerce sites, brands, technology providers and industry analysts.

On December 21st, PluggedIn’s eCommerce Summit will discuss the innovation that is impacting eCommerce today and in the coming year. From social and mobile commerce, group buying and traditional ecommerce.

The eCommerce summit is a full day event that includes 4 topic specific roundtables with one-on-one networking and meetings in between. The roundtable format is an intimate if not laid back discussion that includes a moderator, participant panel, and guests who are relevant and engaged in the content.

Tentative Schedule:

8:30am- Registration / Networking
9:15am- eCommerce
10:30am- Q&A / Networking
11:00am- Group Commerce
12:15pm- Q&A / Networking
12:30pm-Lunch
1:30pm- Social Commerce
2:45pm- Q&A / Networking
3:15pm-MobileCommerce
4:30pm- Q&A / Networking
5:00pm- Networking

EARLY BIRD SPECIAL ON SALE NOW THROUGH 11/21

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August 27, 2010
Comments by Guillermo Kopp@GuillermoKopp
Chairman, GUAU Corporation

1. Online Discounts/Coupons: Customers may not be inclined to buy, but pushing online discounts will motivate them. Coupons prompt impulse buying, but have low redemption (8-9%) and loyalty (20-40%).

 Comment: Proactive “on sale” outreach will offer targeted and more relevant discounts though massive electronic channels, thus creating genuine economic value. The end result will be increased volumes of more fruitful sales that shall benefit consumers with better goods and lower prices.

2. End-to-end Customer Experience: Consumers need to know what to expect when they show up at the shop. Online buyers of luxury goods are very likely to buy the same brand at a bricks-and-mortar shop.

Comment: We see strategic value in capitalizing on the consumer’s delight with an online “bargain”, to deliver a more fulfilling experience. Customers will appreciate detailed information and advice about the goods, and also being able to pick them up at the store in a smooth and pleasurable manner.

3. Supply Chain Competition: Brands sell “in your face.” Group buying is losing ground. Wal-Mart can buy cheaper, turn around inventory faster, and pass on better discounts to consumers.

 Comment: Prepaid discounts will tap a $2 trillion market, and must close the loop by ensuring that the goods or services are ultimately filled by the retailer or provider. Beyond the discounts, eCommerce may get the brands to pay for promotional materials the way they pay retailers for catalogues, etc.

4. Advertising: eCommerce ads are exploding. Google ads present a cost effective opportunity for small businesses ($10K to $20K per day on commissions). New and old formats (and models) are overlapping.

 Comment: We find that eCommerce will create product awareness, connect sellers with buyers readily and effectively, and drive new customer acquisition (with life-time value). Retail will find intrinsic value in showcasing products, gathering marketing data, and probing for emerging customer needs.

5. Social Web: How much of social networks and video buying is for real? Referrals to friends, and friends of friends, yield 3 to 4 times better results. College students tend to chase online deals all day long.

 Comment: We believe that new media (especially video content), and location technologies show strong potential. Small retailers will enjoy significant growth, as social and digital channels expand their reach from “around the corner” onto large virtual neighborhoods and affinity markets with global span.

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TotsyGuillaume Gauthereau, Co-Founder & CEO

After an international career in the luxury goods industry which propelled him to become the youngest Chief Executive Officer of Lalique North America, Guillaume Gauthereau chose to parlay his talents towards a new purpose. As co-founder & CEO of Totsy.com, Guillaume is one of the key players of a successful team building leading private sale website on the family segment in the US.

Prior to Totsy, Guillaume founded the advisory firm G&G Advisors / Sequoia Lab. G&G Advisors / Sequoia Lab is dedicated to helping corporate and private clients implement sustainable practices and lifestyles, showing them strategies to improve business efficiency while harnessing the power and well-being inherent in greener practices.

A veteran social and green advocate, Guillaume sits on the Board of GustoOrganics, the first USDA certified 100% organic restaurant in the United States. Guillaume is also an advisory board member for the business organization of the internationally renowned artist Alicia Keys, and for BrickHouseSecurity.com a leading online retailer of personal security & safety electronics. He is also Board member of Ayoka Productions, a non-profit group that promotes international grassroots initiatives using short films. He has also been involved with the Clinton Global Initiative for over 3 years.

SeatGeekJack Groetzinger, Co-founder

Jack Groetzinger is co-founder of SeatGeek, a web application that accurately forecasts the price of sports and concert tickets in the secondary market. Consumers use SeatGeek to buy tickets when they are cheapest. Ticket brokers use SeatGeekPro™ – SeatGeek’s subscription service – to sell their tickets when prices are at their peak. Groetzinger leads SeatGeek’s forecasting team, which has built an algorithm that predicts prices with 80-85% accuracy. Groetzinger is an entrepreneur who has founded other start-ups, including Scribnia.com, and has acted as management consultant at Bain & Company. Groetzinger holds a B.A. in math and economics from Dartmouth College.

Twitter: @JackGretz

ApriziGiff Constable, Co-Founder & CEO

Giff Constable is the co-founder and CEO of Aprizi, a “Pandora for shopping” focused on the long tail of e-commerce. His 16-year career spans multiple VC-backed startups, a startup he bootstrapped and sold, and even M&A/IPO advisory work in Jefferies/Broadview tech practice.

Twitter: @giffconstable

Blog: giffconstable

GroupTabs: Zane Friedman, CEO

Zane Friedman, GroupTabs’ CEO previously served as an account executive at Citysearch, the largest local search directory in the United States. Having worked closely with hundreds of bar and restaurant owners, Mr. Friedman possesses a deep understanding of the marketing challenges faced by food and beverage operators. The first priority of every restaurant or bar is to drive new customers through the doors; this spawned the idea for GroupTabs.

SundaySkyYaniv Axen, Co-founder & CTO

Yaniv has served as the CTO of SundaySky since co-founding the company. Prior to co-founding SundaySky, Yaniv directed the team of programmers and engineers at Israeli start-up Veon. Yaniv served in an elite intelligence unit of the Israeli Defense Forces for five years and then earned his Bachelor of Arts degree in computer science and his Master’s degree in business administration with cum laude honors from Tel Aviv University.

TurnToGeorge Eberstadt, CEO and Founder

George brings 19 years of experience in technology businesses to TurnTo, 13 of those in start-ups. Most recently he co-founded and built nTAG Interactive into the leading provider of “Event Data Management” systems; nTAG created the world’s first wearable computers (interactive name badges) for conferences and corporate events. Before that he headed Marketing and Product Management at Lotus spin-off Radnet, sold to Epiphany in 2001. And before that he was a manager at the Boston Consulting Group focusing on information technology and pharmaceutical businesses. George’s first job was as a technology policy analyst for a research arm of the US Congress.

Twitter: @georgeeberstadt

YipItJim Moran, Co-Founder

Jim founded UnHub and 140it with Vin and previously worked at The Blackstone Group.

He graduated from Harvard College in 2005 with a degree in Economics. As a senior in college, he won the 2005 Harvard Business Plan Competition.

Twitter: @jdmoran

SocialAmpMatt Sunbulli, Co-founder

Matt most recently worked as a digital product and marketing manager for MTV Networks where he strategically advised on digital initiatives for MTVN. In addition, he has collaborated with MTV’s Digital Fusion in creating integrated social media advertising campaigns on MTV digital properties. MTV Networks operates one of media’s most robust ethnography research departments dedicated to understanding and reaching teenage influencers. While at MTV, Matt’s passion was analyzing and understanding how social media and social networks could be used as a more efficient means to identify and engage these influencers to activate and amplify viral messaging.

OpenSkyKevin Ambrosin, Co-founder

Kevin Ambrosini is the co-founder of OpenSky, a NYC based company reinventing retail. He previously was one of the first 15 employees at Gilt Groupe where he led strategic planning, capital raising and expansion into Men’s, Children, Home, Travel and International.  Prior to Gilt, Kevin served as Vice President of Marketing and Distribution at MaxPreps, the leader in hyper-local sports content and communities that was acquired by CBS in 2007.  Kevin started his career as a venture capitalist and as an investment banker at Morgan Stanley, where he worked on several of the highest profile technology transactions in history, including Google’s $1.7 billion IPO.

Ashford.comEli Katz, CEO

Eli Katz is an e-commerce pioneer who has been involved in numerous Internet ventures. He founded FragranceCounter.com (later iBeauty.com) in 1995. Eli joined HomeClick.com as CEO in 2000, and transformed it from a struggling post dot-com boom retailer to a profitable web destination. He founded The Inside Store in 2004. In 2007, Eli partnered with jewelers and watch distributors to acquire Ashford.com, an early retailer of luxury goods online.

Twitter: @eli_katz

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The August roundtable will be focusing on “ecommerce and we will be discussing what retailers are doing to drive sales, grow the company, and keep pace in this ever evolving industry. Topics will include:

  • Social media
  • Group Buying
  • Customer Acquistion
  • Marketing Strategies

Participating Companies include: Ashford.com, iDeeli, Totsy, SocialAmp, SundaySky, Yipit, SeatGeek, and many others.

This roundtables are kept intimate in order to foster networking and meaningful discussion. In fact, roundtables have been referred to as “cage matches” for CEOs, as they allow for honest conversation with insightful back-and-forth dialog. The goal of the roundtable is to bring startups along with VC’s, angels, and industry executives to network, discuss, and help startups grow and succeed.

Early Bird Special: 20% by using code “earlybird”

It will be taking place on Thursday, August 26th and will be held at Greenhill SAVP (300 Park Ave).

Registration

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