affinitive

Media6Degrees: Kathy Leake, Co-Founder & Chief Growth Officer

Kathy is a Founder and the Chief Growth Officer of Media6Degrees. Kathy has 20 years of advertising experience on the agency side with 15 years in interactive and 5 years in traditional. Prior to Media6Degrees, Kathy was Global Vice President of Business Development at Agency.com. She was responsible for generating 30-35% of the company’s top-line revenue—driving revenue to offices globally: New York, San Francisco, Chicago, Dallas, London, Amsterdam, Paris and Milan. Under her leadership, the sales team brought in multiple top-tier clients and consistently exceeded its sales targets.

Prior to Agency.com, Kathy worked at DDB Needham, Ogilvy & Mather Prague, Chiat Day/TBWA and Red Sky Interactive.

Affinitive: Bob Troia, Founder & CEO

Bob brings more than 15 years of experience in marrying marketing and technology in innovative ways that allow consumers and brands to share their passion for each other. Bob oversees Affinitive’s strategic vision and the evolution of the company’s best-of-breed marketing and technology-related solutions for Affinitive’s clients.

Previously, Bob co-founded and was Director of Technology at Olive – a prestigious boutique branding/interactive firm that was ranked among the top 100 U.S. interactive agencies – where he worked with a diverse range of clients such as MTV, Pfizer, Crunch Fitness, HBO, Comedy Central, Bayer, AMC, Insound, and SmartMoney.

Prior to Olive, Bob was a senior technologist at ICon CMT (later acquired by Qwest Communications), where he delivered strategy and key technologies to clients such as Bear Stearns, United Airlines, SportsFan Online, and Associated Press.

Before Icon CMT, Bob helped establish Poppe Tyson Interactive (now ModemMedia) as one of the first global interactive agencies in the world. There, he co-developed online strategies and award-winning web-based applications for the first online efforts of clients such as IBM, Minolta, the “Got Milk” campaign, Valvoline, Chase, Dean Witter, Nation’s Restaurant News, PhRMA, and Toshiba.

Twitter: @bobtroia

dotbox: Ashley Heather, Co-Founder

Ashley has always been interested in the intersect between business and technology. He began jis career at the age of 13 helping his brother design computer games. After studying in France, UK and USA, he spent most of his early career in the UK at Ford Credit(Bank), setting up Interactive Contact Centres.

Ashley quickly moved into more CRM and Ecommerce focused projects as a consultant for major international companies including Shell, Lloyds TSB, AIG, Prudential and AMEX.

Then as an early wireless pioneer in late 90′s developing the UK’s first location-based weather service with Vodafone and the Met Office.

After raising money and working for a few small wireless start-ups in Europe, Ashley decided it was time to do his own thing. In 2001 he set-up companies focused on the developments of wireless technology, CRM and entertainment. His first – MusiKube/411Song was acquired (Dec 04). In 2005 Ashley established a Mobile/IPTV Media Incubator in NY-LON to try to bring synergies between US and European media technology companies.

Ashley helped to start, raise venture funding, and joined as CEO of Entertainment Media Works, based in NY, which developed a unique approach to support product placement and contextual commerce market places in new media.

Today, Ashley is working on building a new digital media agency – dotbox – that bridges the gap between ecommerce and social media. We help clients ideate and execute new digital/marketing ideas – and we incubate our own new brands and technology.

Twitter: @ ashleyjheather

Carrot Creative: Maury Postal, Director Social Strategy

Maury Postal, currently the Director of Strategy at Carrot Creative has shepherded the most distinguished brands in the world to find their voice on the social web. His work with Crayola, Ford Motor Company, PepsiCo, Hellmann’s, Wisk, The Peter G. Petersen Foundation, Weber Shandwick and The Onion has been met with critical acclaim in the mainstream media and multi-screen social news space.

Recently, he has been integral to the Facebook launch of the 2011 Ford Explorer, featured in an international marketing study underwritten by Cisco, that details the impact of social media on collaborative innovation, established PepsiCo’s corporate brand image in the social media space, and co-authored a panel for South by Southwest with a key member of the Social Media Team at PepsiCo.

Twitter: @mopostal

Circ.us: Adam Broitman, CEO                                                       

Adam is a recognized wizard in all aspects of the ever-changing digital media+marketing landscape. A thought leader in the industry, Adam is known for devising cutting edge, attention-grabbing marketing strategies for Kraft, The New York Times and Panasonic to LVMH and A&E.

Prior to founding Circ.us, Adam was Director of Strategy at Crayon and Director of Emerging and Creative Strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team.

Twitter: @AdamBroitman

WCG: Matt Snodgrass, Director Social Media

Matthew Snodgrass is Social Media Director for WCG in New York. Along with extensive experience in digital marketing and social media, he brings with him over sixteen years of digital media experience ranging in skills such as producing, directing, writing, and editing. At WCG, Matt oversees social marketing for WCG’s clients spanning health care, pharma, biotech, and consumer brands, such as Pfizer, Bristol-Myers Squibb, Wyndham Hotels, and others.

Matt was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He is also one of the founding members of the Podcasting Open Metrics Initiative.

Prior to WCG, Matt was SVP of Digital Marketing at Lippe Taylor, where he led social media efforts for IKEA, Clearasil, David’s Bridal, Remington, QIAGEN, and Rachael Ray Nutrish. Before Lippe Taylor, Matt worked for ten years at Porter Novelli, oversaw digital marketing, and ran the video department. While at Porter Novelli, Matt worked for a wide range of clients, including the CDC, Gillette, Pfizer, M&M’s, HP, Timberland, Princess Cruises, PricewaterhouseCoopers, J&J, Merck, Wyeth, Baxter, and many others.

Before joining Porter Novelli, Matt was head of interactive sales and manager of new media for Rysher Entertainment where he laid the groundwork for ad sales for two advertising-supported Web sites, Entertainment Tonight Online and Rysher.com. Before that, he worked for five years in television production ranging from commercial production to an award-winning documentary on childhood cancer.

Reprise Media: Noah Mallin, Director Social Media

Noah Mallin was recently named Director of Strategic Development at Reprise Media, Mediabrands’ global search and social media marketing and experience agency and part of Interpublic Group. Before that he was Reprise Media’s Director of Social Media. Reprise Media’s clients include Microsoft, The Home Depot, Hyundai and L’Oreal Paris.  He is a contributor to the Huffington Post as well as a blogger for Reprise Media’s search and social media blog SearchViews and his own pop culture site Mallination. In the past he has worked at Business Wire developing cutting-edge digital public relations tools and platforms and in political advertising as a media analyst and buyer.

Twitter: @NoahMallin

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