This reality forces the question: what alternative options do mobile developers and advertisers have that might be more effective?

For this roundtable we will hear from a group of leaders in existing and new monetization mechanisms to discuss what lies “Beyond the CPM”.

Participants Include:
Pubmatic: Larry Harris, CMO
Jumptap: Todd Anderman, CRO
Todacell: Mark Lehman, CEO
TapJoy: Tom Sipple, VP Sales

The roundtable is taking place on 5/31 from 8:30-10am at the offices of Loeb&Loeb, 345 Park Ave.

Register Now: http://bit.ly/K0WSKg

The first roundtable will be discussing Mobile Acquisition, easily one of the biggest challenges everyone is facing. From startups, brands, established companies everyone is struggling with user acquisition. Amidst the explosion of mobile devices, content and services, what can companies do to compete for attention? How exactly are businesses acquiring mobile users, and how do they get people to download their apps, visit their mobile pages, and shop in their mobile stores? The strategies, tools, tactics, & measurements are plentiful.

This roundtable is taking place on March 27th from 8:30-10am at the offices of Frankfurt Kurnit, 488 Madison Ave.

Register Now: http://bit.ly/yB6YUP

The second roundtable will be discussing Mobile Monetization. It seems that along with Acquisition mobile startup’s and companies are tackling Monetization. How can we make money via mobile? Advertisers, publishers, developers, and seemingly everyone else have followed consumers to mobile, but with smart phone penetration now crossing 50%, questions of ROI are still abound.

This roundtable will feature a discussion among industry CEO’s, founders and leaders on how they are figuring out answers and what will be the solutions that generate revenue.

This roundtable is taking place on March 28th from 8:30-10am at the offices of Loeb & Loeb, 345 Park Ave.

Register Now: http://bit.ly/y0bSmK

As a metaphor for the Internet, “the cloud” is a familiar cliché, but when combined with “computing,” the meaning gets bigger and fuzzier. Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: basically virtual servers available over the Internet. Others go very broad, arguing anything you consume outside the firewall is “in the cloud,” including conventional outsourcing.

This roundtable will discuss the latest topics in cloud, including security, mobile, applications, communications, virtualization, CRM, and much more.

Join us to discuss this and much more with industry leaders and industry executives who are blazing the way in the “Cloud”.

Register today: http://bit.ly/Apvlf0

• When creating applications on a tablet we have to start with the user experience. We have viewed media as a silo, and It’s not about how to create product on a tablet but the UX.
• Tablets allow publishers to provide weekly updates instead of monthly b/c you don’t have to pay for print.
• Weekly is a natural frequency for consumers
• Figure out a frequency that is best for users and then create a product from that
• The difference in news now is curation, because news is free in so many ways
• The Daily on why marketing apps is so hard: “Only place to sell apps is through highly populated storefront or through other apps.”
• People are now finding content in different ways due to social networking. Social networking allows readers to find content direct from the source (professional, editor, etc.) and not from branded distributors
• Readers are informed of content through two types of interactions: social discovery that “happened” at the same time they are engaging with their networks, and then through targeted promotions within the networks
• The Daily: “Only place to spend money is with your “relationship with Apple””
• Strongest curators/biggest publishers are the ones who get the largest amount of ad money
• Tablet native apps like The Daily, trying to get big enough basis for audience to buy them
• Great place for advertisers to get their message out
• The client burden in relationship with agencies is the cost of creative to build out the ads
• Big problem: agencies and advertisers are still using web metrics for tablets (where you get ‘x’ for ‘y’) – there are metrics you can use, but the old ones don’t work.
• Message now comes very strong and you can’t avoid it
• Messages on tablets are now strong and you can’t avoid them. When a brand gives you something you value for free, the user views it as a premium/incentive.
• Tablet engagement rates much higher than web.
• New metrics will have to determine: How many active sessions per week? How much time spent in your app? Etc.
• There has not enough investment on tablet layout/curation. At the end of day focus should be on UX, and everything coming together on a totally new platform in a unique way.
• The problem is also with the Creative Directors at large agencies. They try to create elaborate campaigns to win them awards; like they did for other traditional media formats. Direct response ads are viewed as “Too responsy” and make the creative’s feel uncreative.
• Key is to let the platform you are working with guide you in ad creation
• NHL: Agencies now want video ads, and focus on getting more page views from users on tablets more than any other metric. The 3 keys to being a differentiator in the ad space is: Video, Rich Media, and offering Location Based targeting
• Advertisers want monetization, and unfortunately, new startups who offer new ad support models will not be able to monetize for a year or so.
• When you can get message on all 4 screens, the brand should be there through optimization on each device, and provide a different UX on each
• More importantly, users should have access to your content wherever they are (on each device they use)
• $250.00 tablet for “Wal-Mart” consumer – not enough memory for niche/typical daily cast
• Enterprise tablet integration: By providing customers with simple solutions such as providing salesmen with sales catalogs, we are putting technology in hands of people who wouldn’t have any means of creating these solutions without you. – this will also create a higher adoption rate
• At Barnes and Noble, B2B has been prioritized less. People who are making transaction directly from device are currently more of a priority.
• Catalogs are really all about the impulse purchase
• Catalogs perceived different in different industries (ex. golf where a Titulus catalog can be incorporated with the industry vs. a Lands End catalog showcasing products and used as a sales point)
• Catalogs used to be launched on certain days after much market research and analysis was done by retailers – they had determined exact day the catalog should be launched, how many to produced, and who was viewing them by exactly which clients they were sending them to. – Which is now causing hesitation in retail industry when adopting to tablet only catalogs.
• Zite: an personalized magazine app that allows customers create their own content model
• Agencies haven’t figured out how to leverage different niche sites. By utilizing these they would create higher ROI, leading to client retention and more money in the future.
• Zappos made agencies adapt to how they would advertise by controlling their CRM
• Startups notice the industry fragmentation between clients and agencies, and are going to capitalize on it
• Social Media is now a brand steward. – Will brands begin to focus on using and bring social media in house over choosing their agency?
• Startups’ success will change ad agency model and set new way business is done (but startups view the industry very differently)
• eCommerce: has shown high conversion rates from the fluent customers who are utilizing tablet devices, there is a lot of $ spent by customers and this is often overlooked
• Cheap ad clicks are used as tracking mechanism, not to make money
• Affiliate marketing doesn’t work for hostile environment with offline connection.
• We are still not to a point where internet is always on
• The Daily: We “ make a fortune of the apps that we review” because they allow users to make a single click purchase from the app store.
• Companies that figure out how to create a non-incumbent single click purchase path will be the ones that are successful and make money. There is currently no model that provides users with a create check out experience.
• An eReader revolution will happen to periodicals.

We know all platforms weren’t created equal, but just because we refer to “cross-platform distribution” does that mean they have finally achieved equality? Why or why not?

Thise are just some of the questions that will be asked along with;

What strategies to optimize monetization through video content are working? Which ones are DOA?  What structural barriers need to come down?  Technical barriers? Which payment mechanisms work? What’s being left on the table that could be exploited?

Participants Include:

To purchase tickets for th summit you can go to: http://september11roundtable.eventbrite.com/

Over the past 18 months, we’ve brought together the most exciting startups in the social media space such as Klout, Appssavvy, Foursquare, BuyWithMe with the biggest and best brands such as Hearst, Viacom, ABC, HBO, Disney, Playboy and United Airlines among others to discuss how they’re harnessing the power of social media and how they might collaborate going forward.

On October 25th, PluggedIn Ventures will be producing an all-day Social Media Summit to discuss the implications for Social Media in today’s economic environment and what the future holds for this increasingly important medium.

PluggedIn’s Social Media Summit is a full day event that includes 4 topic specific roundtable discussions with ample opportunities for one-on-one networking and meetings. The roundtable format allows for a candid, real-time and relevant discussion among the carefully curated panel of innovators and industry executives.

Please join PluggedIn Ventures and spend the day with us as we focus on social media and it’s implications for:

·         Effective Brand Building (9:15am)

We’re past the stage where the hype says, “Don’t believe the hype.”  Social and digital marketing are now core components of every company’s (and person’s) marketing effort.  But doing it and effectively doing it are two different things today, and they will be more different six months from now.   Join a discussion with leading executives for insight to the tools and mechanisms for this change.  Learn how to step beyond counting likes and followers and develop successful relationships for your company or personal brand.

Participants in this roundtable include:

Chris Cunningham, Appssavvy, CEO
Dave  Kerpen, Likeable, CEO
Adam Simon, Socialbomb, Co-Founder & Chief Creative
Will Hutson, Carrot Creative, Director Social Activation
Kimber Myers, GetGlue, Director Partnrships & Content
Tom Thai, Bluefin Labs, VP Marketing & Biz Dev
Matt Heindl,  Razorfish, Director of Social Media
Briana Campbell, ZemoGA, Head of Social Media
David Teten, FFVentures, Partner

·         Customer Acquisition (11am)

Has the advent of social channels and instantaneous information sharing truly inverted the customer acquisition funnel as some have argued?  Or has that funnel been exploded, creating a sprinkler system of leads and opportunities sprayed in a thousand different directions?  This roundtable will focus on the use of social media specifically and in concert with other media tactics to develop the sales funnel and acquire customers.

Participants in this roundtable include:

Trendrr, Mark Ghuneim, Founder & CEO
Dave  Kerpen, Likeable, CEO
Ari Goldberg, StyleCaster, CEO
Boris Bogatin, Lokast, CEO
Mike More, Headliner.fm, CEO
Ted Rubin, Collective Bias, Chief Social Marketing Officer
Jeff Epstein, Zferral, Founder
Rich Tomko, Snooth Media, CEO
Nikhil Sethi, Adaptly, Co-founder
Matthew Snodgrass, WCG, Director of Social Media
Jack Serpa, Engage121, EVP
Chris Phenner, Spruce Media, Sales Director
David Teten, FFVentures, Partner

·         Customer Retention (1:30pm)

Engaging with customers online in real time conversations about your company is now an essential component of customer service.  It builds expectations of transparency and trust that can help you beyond the simple dollars and cents.  While many Internet-centric companies understand and apply this approach, getting it right is more sophisticated than a Twitter account and more difficult than most companies can imagine. Whether you are big, small, old or new, what is principles and tactics must you apply to keep your current customers happy, before beginning the chase for new ones.

Participants in this roundtable include:

Trendrr, Mark Ghuneim, Founder & CEO
Joshua Mack, NearSay, Co-Founder & Chief Product Officer
Perry Evans, Closely, Founder & CEO
Brandon Evans, Crowdtap, CEO & Founder
Nihal Mehta, LocalResponse, CEO
Mark Davis, Kohort, CEO
Chris Woodard, BuyWithMe, VP Customer Engagement & Operations
Noah Mallin,  Digitas VP, Group Director Social Media

·         Revenue Generation (3:15pm)

In a real-time economy with real-time expectations and measurement, foolish is the marketer who looks at social media solely in the long term.  New tools and thinking can help drive business almost at a moment’s notice.  Tapping into social, mobile and open technologies also enables lead scoring, increased reach, improved conversion rates and more.  This discussion will focus on the new means of generating revenue – and the paths to becoming a social enterprise.

Participants in this roundtable include:

Wiley Cirelli, Single Platform, CEO
Boris Bogatin, Lokast, CEO
Ted Rubin, Collective Bias, Chief Social Marketing Officer
David Lifson Postling, CEO
Michael Weiksner, SocialFeet, CEO
Ryan Charles, Consmr, CEO & Co-founder
Rich Tomko, Snooth Media, CEO
Mitchell Reichgut, Jun Group, Principal
Demetri Karagas, SiteSimon, Co-founder
Noah Mallin,  Digitas, VP Group Director Social Media
Sim Blaustien, High Line Ventures, Partner

Register Now: http://bit.ly/p1qIfm

While sometimes used interchangeably, the distinctions between Retention and Loyalty are important, yet nuanced. Customer retention is key to growth and success. Customer loyalty is essential for driving that retention.  Leveraging social media effectively to build community centered loyalty can offer the holy grail of increased retention at a lower overall cost over the long run.

Several themes for our participants to address include their experience in launching social media based customer relation strategies. What are reliable churn prevention strategies? In an era where the daily deal wave is nurturing customers who are increasingly focused on cut rate pricing, how does one build organic loyalty?

Our participants are a mix of the who’s who in branding, technology and consumer focused industry and we are looking forward to a rigorous and wide ranging discussion offering a full complement of best practices with plenty of food for thought.

Participating companies include:

Pegmo

SpotOn

Dollars

Mineful

Chicago Fire

Playboy

To purchase tickets for the roundtable you can go to http://bit.ly/nbv5hG

Social Technologies and mobile devices mean that words, images, and video now travel fater than the speed of sound, across the street and around the world. And everything from meaningless to the momentus can be captured and documented. This roundtable discussed  how new businesses are building the means to measure, filter, curate, and monetize the social and contextual streams of information that are blasting us from every direction.

Irving is the CEO & Co-founder of CrowdTwist, a NYC-based social loyalty and rewards platform which helps brands increase sales and engagement in an increasingly cross-platform world. Prior to founding CrowdTwist, Irving ran Digital Marketing & Social Platforms for Clear Channel Radio Digital, developing and implementing an online marketing and social strategy for 1,000+ radio stations.  Prior to that role he led the Content Team, creating fresh content and experiences for artists and advertisers to get noticed amongst the myriad of programming online.

Irving knows first-hand the challenges of developing programs which create lasting engagement and is excited to lead a company which can drive change quickly in the rapidly developing social loyalty space. Prior to his life as a media entrepreneur, Irving wore a suit every day in the world of finance. He spent time both as a venture investor here in New York as well as an investment banker, specializing in raising capital for early stage companies.

Twitter: @ifain

Tony Haile is the General Manager of Chartbeat, the real-time analytics service used by everyone from the New York Times to Groupon. Tony was an early employee at, and now acts as an advisor to, Betaworks, the company behind Summize (now Twitter Search), Bit.ly and Tweetdeck, where he led Twitterfeed, the largest publisher to Twitter. Prior to moving headlong into the world of digital startups, Tony spent time leading and managing polar expeditions and acting as bowman for Team Logica on a Round-the-world yacht race. Startups are apparently similarly exciting with less risk of losing a limb.

Twitter: @arctictony

Albert is a technology and machine-learning pioneer with extensive experience in social and complex networks. He started his career at as an engineer on Wallstreet with a focus on transparency and quant trading.

He is currently a partner at Sub Rosa a fast-growing digital agency in NYC, recently voted top Small Agency by AdAge in 2010. In 2008, he co-founded StyleCaster, currently the fastest growing digital platform in the women’s lifestyle space. StyleCaster has grown from a fashion-focused social network to one of the most important content and media portals and distribution channels in the market.

He is currently the CEO of Sociocast, a company focused on allowing applications and advertisers to unleash the power of real-time audience data. The Sociocast technology is pioneered by a top team and advisory board with expertise in behavioral economics, physics, complex networks, business, and online advertising.

Albert serves on the advisory board of several new and growing ventures, including Qwiki, SaveFans, and Last Pictures.

Twitter: @aazout

Mr. Krueger co-founded Samepoint LLC in 2008 and has held the position of Chief Marketing Officer since that time. Richard brings to Samepoint years of experience in search engine marketing and is responsible for defining the product strategy and marketing vision on behalf of the company.

Richard is also a prolific writer on topics relating to social media and has co-written two best-selling books: Facebook Marketing for Dummies (I & II Editions) and Facebook Advertising for Dummies, both published by Wiley.

Prior to co-founding Samepoint, Richard served as part of the original marketing teams at several successful online start-ups, including LocalEyes, Inc. (acquired by AOL) and Icon CMT (acquired by Qwest). Prior to his entrepreneurial career, he held senior-level positions at top-ten public relations agencies, where he was awarded the Silver Anvil, the highest award for PR excellence.

Twitter: @rkrueger

Mike Perrone is co-founder and COO of SocialFlow, a New York City based startup that applies language analysis and data science to enable publishers, brands and retailers to earn greater engagement with customers and audiences on Twitter and Facebook by publishing content when followers and fans are most receptive topically.

Mike has extensive experience in building businesses and implementing technology in enterprises. Prior to SocialFlow he was VP, Integration for Bertelsmann’s US Direct Marketing businesses and was tasked with leading the integrations of several high profile acquisitions. He has also worked in advertising, management consulting, entertainment technology and direct marketing, industries.

Twitter: @mpwn

Jon Steinberg is the President of BuzzFeed in NYC. He was previously Strategic Partner Development Manager on Google’s SMB (Small Medium Business) Partnerships team. Prior to Google, Jon was the Director of Business Development at Majestic Research and the founder of iBuilding, a commercial real estate software company backed by Tishman Speyer Properties, Benchmark Capital, and 12 Entrepreneuring. He is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an MBA from Columbia University. He lives with his wife and two little kids on the Upper East Side.

Twitter: @jonsteinberg

Oren Harnevo is the co-founder and CEO of EyeView, a personalized video technology provider. Oren’s vision for Eyeview began while simultaneously working on a Bachelor’s in Film and Television and a BS.C in Computer Science at Tel-Aviv University. Oren has always been fascinated with measuring the quality of creative video and its effect on viewers using optimization and analytics metrics. Eyeview’s technology enables both the creation and optimization of personalized video campaigns.

Before Eyeview, Oren’s online experience was shaped by his role in leading the product at 888.com, an online gaming and entertainment solutions provider that IPO’d for $1B in the London stock exchange in 2006. 888.com’s CEO, Gigi Levy, became a principal investor in 2008 and is still an active board member.

Since founding Eyeview in 2007, Oren has led the company in launches of hundreds of online campaigns for leading brands such as eBay, Verizon, LendingTree, Johnson & Johnson, and more. Oren has recruited world-renowned investors such as LightSpeed, Eric Schmidt and Gemini.

Twitter: @ohnevo

Tom’s expertise in highly scalable computer systems began with his role in evaluating national-level developmental collection and processing systems for the United States Army.  His specific areas of technical expertise include horizontally scalable systems, system architecture, information retrieval, network operations and multimedia over IP systems.  Recognized by his military and Department of Defense peers for his special talents, Tom evolved his expertise with the hands-on development of a range of large-scale information processing systems.

Following his military service, Tom entered the technology start-up scene in New York, co-founding and serving as Director of Technology at Saber Seven Inc., where he built out and managed a 15 person technology team responsible for developing a web property and next generation natural language search engine.  Tom joined Eric at Flow Search Corporation in early 2010 as the founding CTO and continues to innovate systems that will power the next generation of intelligent, real-time applications.

Twitter: @tomsta

Andrew is a technologist with nearly a decade of experience in software engineering. He earned a bachelor’s degree in Computer Science (with honors and departmental distinction) from NYU. After graduating, he acted as a technical lead on a small software team within Morgan Stanley. Prior to founding Parse.ly, he built large-scale web applications and systems through Aleph Point, Inc., the software engineering consultancy he owned and operated. His team served large clients like ThomasNet, NYC Health and Hospitals Corporation, Publishers Clearing House, as well as other small and mid-size technology companies such as HiiDef, Inc., IRAmarket, and Tal.ly. A dedicated Pythonista, JavaScript hacker, and open source advocate, Andrew is also a published technical author and editor.

Twitter: @amontalenti

Gil is the CEO & Co-founder of BiteHunter.com, the world’s 1st real time search engine for dining, it provides consumers with the ability to easily find and learn about all published live dining information and user social dining behavior through its website, mobile and partners. Prior to BiteHunter, Gil co-founded DiningFever in 2005 which was the leading distribution network for restaurant discounts in New York City.

Twitter: @harelgili

Jonathan is Founder & CEO of realtime intent technology Yieldbot. He is a recognized pioneer in digital media optimization having spearheaded the rise of realtime content matching technology with online advertising and web pages. Prior to Yieldbot Jonathan was Chief
Strategy Officer of Offermatica through its acquisition by Omniture and founded its agency business that is now Adobe Digital.  Jonathan has worked on optimizing over 75 digital media businesses including Amazon.com, AutoNation, Disney, Citibank, H&R Block, IBM, Intuit,
Microsoft, Salesforce, Sears, Skype and T-Mobile.

Twitter: @jonathanmendez

David joined The Daily after four years as President and Chief Operating Officer of Grandparents.com, the first website dedicated to meeting the needs of today’s new generation of grandparents. Prior to Grandparents.com, David was a strategic consultant to a number of digital-media companies, including MTV, the Orchard and Amp’d Mobile and was Vice President of Corporate Development and Business Affairs for the Musicland Group.

David is a cum laude graduate of Tufts University and a magna cum laude graduate of Fordham University School of Law. He is an experienced endurance athlete, having run 7 marathons, more than 25 half-marathons and 15 triathlons. He lives in New York City with his wife and two children.

Twitter: @dbrinker

Dan is a broadcast journalist and web geek. By day he develops and executes digital policy for ABC News Radio. Dan’s professional experience hovers around the convergence of analogue and digital technology. Occasionally he interview’s politicians, policy makers, technologists and other interesting characters. Dan has covered events including the 2008 presidential campaign, SXSW Interactive conference, the United Nations General Assembly, United Nations Foundation radio rows, and the Darfur/South Sudan humanitarian crisis.

Twitter: @danpatterson

David is Chairman of Harvard Business School Angels New York and Founder and Chairman of Navon Partners, a data and analytics company focused on analyzing private companies.  He was formerly Acting CEO of Vertical Key, a web-based software service for managing large-scale events. Previously he was a Managing Director with Evalueserve, a 2,500-person global research and analytics company, and Founder and CEO of Circle of Experts, an investment research firm acquired by Evalueserve.

David was formerly Founder and CEO of GoldNames, an Israel-based investment bank focusing on the internet domain name asset class.  He worked with Bear Stearns’ Investment Banking division in their technology/defense mergers and acquisitions team, and was a strategy consultant with Mars & Co. David holds a Harvard MBA and a Yale BA, both with honors. While still in college, he built a technology consulting firm with 35 clients.

David is a Mentor with Founder Institute in New York and Singapore, Dreamit Ventures, Entrepreneurs Roundtable Accelerator, and NYCSeed.   David is the lead author of The Virtual Handshake: Opening Doors and Closing Deals Online, with Scott Allen.

Twitter: @teten