PluggedIn Ventures is a digital media consulting firm with an emphasis on mobile and social media providing expert strategy, marketing, monetization, customer acquisition, and business development services that will help your business grow. We provide growth-oriented global business leaders with strategic guidance in a variety of industries, help them expand markets, and to work with established companies to find new opportunities.
STRATEGY
PluggedIn applies a digital worldview to the opportunities created by emerging companies and technologies: devices, platforms, modern content models, and social media. From analyzing products and software, researching the nearest competitors and overall market to developing and execution of go-to-market plans.
Marketing
PluggedIn’s marketing solutions are designed to help startups, as well as more mature companies, enhance their marketing efforts. We work in partnership with our clients to strategically advise and deliver various marketing solutions, such as:
- Strategic market planning including detailed analysis of risks and opportunities, competitive analysis, positioning and messaging
- Interim VP of Marketing engagements
- Product marketing engagements
- Distribution channel plans and programs
- Marketing program development and implementation
- Collateral & presentations
- Direct marketing
- Promotions
- Website development
- Viral marketing
- Loyalty campaigns
- Blogs, SEO and other online campaign techniques
PluggedIn offers customized marketing solutions which range in scope depending on the needs and resources of each client. Our experience, knowledge, and capabilities have been enhanced by implementing these same services for well-known and emerging companies alike.
Monetization
PluggedIn has a primary focus on generating revenue and profits for its clients. We strive to secure deals and relationships that give our clients a positive ROI and serve as key building blocks to attain profitability. As an Internet-savvy team, PluggedIn works to secure intelligent deals that make sense for our clients, their partners, and their end users and customers. PluggedIn also provides strategic consulting to help clients develop new revenue streams to maximize the value of their assets.
Business Development
PluggedIn accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace. We focus exclusively on helping our clients grow – identifying opportunities and developing strategies to pursue them.
Customer Acquisition
Developing an audience on the Internet is often one of the most important and most difficult things for a company to accomplish. The members of the PluggedIn team have solid relationships across the most trafficked sites and portals on the web. PluggedIn helps its clients to quickly secure valuable distribution partnerships to maximize their traffic.
The team
PluggedIn has assembled a diverse team of veteran executives with broad experience in a variety of industries and functional areas. Our team members have faced just about every business challenge. We bring that experience – and our extensive industry contacts – into every engagement. This unique combination of industry and field experience, coupled with our engagement methodology, ensure results.
Our philosophy
Unlike traditional consulting firms that make recommendations and work from project to project, PluggedIn is committed to establishing long-term, profitable partnerships with our portfolio companies. We typically work with each as if we are a part of its executive team aligning our interests with those of the client.
Our team becomes an integrated extension of your team. This enables us to provide the highest value, cost-effective way to expand your core team with experienced executives who can help guide your strategy and implement the required tactics to meet your growth objectives.
