Recap eCommerce Roundtable

August 27, 2010 Comments by Guillermo Kopp / @GuillermoKopp Chairman, GUAU Corporation 1. Online Discounts/Coupons: Customers may not be inclined to buy, but pushing online discounts will motivate them. Coupons prompt impulse buying, but have low redemption (8-9%) and loyalty (20-40%).  Comment: Proactive “on sale” outreach will offer targeted and more relevant discounts though massive electronic channels, thus [...]

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Recap of Real-Time Web Roundtable

July 21, 2010 Comments by Guillermo Kopp / @GuillermoKopp Chairman, GUAU Corporation PLUGGED IN – FOLLOW UP THOUGHTS 1. Real-Time Value: Amid a proliferation of online information, publishers such as the Wall Street Journal operate two-tier business models that prompt customers to pay for premium content.  Comment: We find that both businesses and consumers value the immediate access [...]

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June 24: Trans-Media Roundtable

June’s PluggedIn Roundtable focused on “Trans Media” and how content is intersecting and distributed among platforms  from mobile, video, television, real time,  ans social media. The ability to access the content you need on multiple platforms is more comprehensive than ever before and it’s time that we took a step back and examine how this [...]

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PluggedIn “Digital Content” Roundtable – Commentary

May 20, 2010 Comments by Guillermo Kopp / @GuillermoKopp Chairman, GUAU Corporation PLUGGED IN – FOLLOW UP THOUGHTS 1. Shifting Consumer Habits: Video, social media, and text content will add value synergistically to meet budding customer needs. Digital magazines on portable tablets will open creative innovation avenues.  Comment: We find that multitasking viewers will rather glance [...]

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Advertising & Marketing in 2010 & beyond- Where is the industry heading?

As the “Who” sang during this year’s Super Bowl half-time show, “Who are you?”  While as an industry, marketers and advertisers may know what their objectives are, with a new decade ahead of us, the question of how we execute our goals is proving to be a complex one.  The yin and yang that used [...]

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Twitter Roundtable minutes

Twitter Roundtable: October 29th, 2009. Below is a quick synopsis of some of the topics that were discussed at the October roundtable. How Twitter Changing Business MN – as startup, single person, can’t cold call and get to blue ribbon companies like Hasbro, Disney, etc.  Her reputation as a trusted source within a specific niche had [...]

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Recap of first event: Future of Video

I am happy to say that the first Founders Roundtable event went extremely well. In the end we had 11 participants ranging from startups, VC’s, and industry executives and the feedback that I have received has been extremely positive. The beauty of the roundtable approach is that it lends itself to having a frank and [...]

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Founders Roundtable Inaugural Event: The future of Video

Video is a trending (twitterology) topic these days and so I thought it would make for a fitting topic for our first roundtable event. From streaming, hosting, licensing, advertising, distribution, animation, creation, syndication, licensing, marketing, tracking, analytics, and much more video is now more popular than ever. This trend is due to a number of [...]

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Twitter: In with the New & out with the Old.

Twitter just made a huge jump to reach all the masses with their new home page

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The Founders Roundtable!

The purpose of networking events is to meet people who can ideally help you or your company.

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