PluggedIn Trans-Media Roundtable – Commentary
June 23, 2010 Comments by Guillermo Kopp / @GuillermoKopp Chairman, GUAU Corporation PLUGGED IN – FOLLOW UP THOUGHTS 1. Engaged Customers: Text content, bundled with multimedia ads, should spark consumer interaction. Aggregation, localization, interactive tools, and specialization will enhance the customer experience. Comment: We believe that similar to silent movies, plain text has lost its steam. [...]
PLUGGEDIN MOBILE APP ROUNDTABLE COMMENTARY
April 22, 2010 Comments by Guillermo Kopp / @GuillermoKopp PLUGGED IN MOBILE APP ROUNDTABLE – COMMENTARY 1. Strategic Vision: Strong consumer adoption of selected mobile apps must lead to sustainable business models. As pervasive mobile interactions measure up to the trillions, every cent will count. Comment: We envision a strategic shift in the business models of media [...]
Tech Conferences: Do you find them productive?
It seems that there are conferences every other day and week focusing on all topics in high tech, and low and behold – I feel that there aren’t enough. Yep, I don’t think there are enough conferences going on that actually help companies and individuals succeed or network for that matter. The majority of conferences I [...]
Social Media: The Impact It Can Have On Businesses
Social media has been and continues to be a major theme among individuals and businesses. People use it to connect with friends, family, colleagues, acquaintances, and even strangers. They use social networks, tools, and media to find commonalities amongst each other. Businesses use it as a way to market their products, brand, extend their reach, [...]
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